The Importance of Culture and Arts in Northern Cyprus
Yasemin Subaş, founder of the first event organization company in Northern Cyprus, emphasized the critical role of culture and arts in national promotion. She stated that cultural events not only contribute to socialization but also strengthen a country’s image on the international stage.
Yasemin Subaş’s Career Journey
Yasemin Subaş shared that she was born and raised in Izmir and studied Econometrics and Marketing at 9 Eylül University. She started her career in marketing and moved to Northern Cyprus in 2007 after gaining experience in Milan.
Subaş indicated that the marketing dynamics in Northern Cyprus are quite different compared to Turkey. She pointed out that consumer interactions with marketing here are fast and effective. She noted that Cyprus is an untapped market, and leveraging this potential led her to decide to establish her own company in 2010.
In addition, Subaş was pivotal in launching the Cyprus Rakı Festival in 2013, one of her initial events, which led her organization company to gradually evolve into an event agency. By fostering the development of events in Cyprus, she contributed positively to its corporate history.
Shortcomings in Cultural Arts Events
Yasemin Subaş stressed that cultural and arts events have not sufficiently developed in Northern Cyprus. She pointed out that government promotion strategies tend to focus more on the economy and tourism, indicating that the community’s cultural richness has not been adequately leveraged. Despite the presence of many talented artists and writers in the country, she noted significant gaps in artistic activities and exhibitions.
Subaş expressed that art exhibitions held in the streets of Izmir are incomparably different from artistic performances in Cyprus. She believes that more events can be organized to highlight the country’s cultural identity in Northern Cyprus. She emphasized the importance of collaborating with universities to organize more comprehensive cultural events.
Finally, Subaş addressed the transformation of the organization sector alongside technology, highlighting the significance of utilizing new communication and promotion methods. She remarked that in the age of artificial intelligence, barriers to promotion have nearly disappeared, advocating that everyone should embrace these innovations. She believes that many events, which might seem challenging from the outside, can be successfully achieved with good organization.
Source: www.yeniduzen.com
