The visit to the Merit facilities in Kyrenia allowed Montenegrin journalists to assess Northern Cyprus’s tourism model. The four-day visit, held from September 3 to 6, presented a significant opportunity concerning Montenegro’s tourism needs. During the visit, the combination of hotel operations and casino management at Merit emerged as a model example for the future of Montenegrin tourism.
Ten journalists, invited by Merit International Hotels & Resorts, had the chance to examine the tourism potential of the country on-site and relay their findings to their readers. Various media outlets, including DAN, Pobjeda, MINA, Investitor, eKapija, and RTV Budva, discussed Merit’s investments in Northern Cyprus and the potential for job creation during the visit.
Tourism Models from Northern Cyprus to the Adriatic
Reports from Montenegrin media focused on how tourism activity could be maintained at different times of the year. During the visit, the DAN newspaper explored how hotel capacity in Montenegro could be supported, especially during the off-season. In the case of Northern Cyprus, it was noted that providing accommodation and tourism services in mutually supportive structures contributes to sustainable tourism activities throughout the year.
Investitor emphasized that a successful tourism model cannot be measured solely by visitor numbers. It highlighted the significance of when visitors arrive, how long they stay, and their spending habits. This perspective deepened the evaluations regarding Merit’s operating model in Northern Cyprus.
Employment and Economic Impact
According to data shared during the visit, Merit operates eight hotels and six casinos in Northern Cyprus with a total of 1,387 rooms. The group’s workforce, which numbered 3,626 in 2018, is expected to rise to 6,589 by 2023, which attracted attention in Montenegrin media. Furthermore, Merit expects to reach a turnover exceeding $500 million in Northern Cyprus by 2025.
Analyses pointed out that tourism encompasses not only accommodation but also various economic elements such as employment and service production. In this respect, the impact of tourism activities in Northern Cyprus on employment became quite evident.
Additionally, members of the media did not overlook promoting Kyrenia’s historical and cultural attractions. Journalists staying at the Merit Royal Diamond hotel visited the Bellapais Monastery, Kyrenia Castle, and the historic harbor, examining the region’s cultural heritage. The DAN newspaper conveyed the history of Kyrenia to its readers through a detailed travel article.
Another event that piqued the interest of journalists was the release of sea turtles into nature on Merit’s beach. Such initiatives aim to raise awareness about nature conservation and environmental issues.
Finally, Burhan Genç, the Regional Director of Merit International, announced ongoing searches for suitable locations for large-scale integrated resort projects in Montenegro. These investments aim to further advance Montenegrin tourism by leveraging experiences from Northern Cyprus. The visit contributed to raising awareness of Northern Cyprus’s tourism potential and service quality among a broader audience in Montenegrin media.
Source: www.diyaloggazetesi.com
