Meriç Dairy Products started its production in 1998 by processing only 2 tons of milk daily in Meriç Village. This small beginning has transformed into a large enterprise with a daily processing capacity of 100 tons, operating in an area of 4,000 square meters. The company is currently exporting to 13 different countries and continually developing its goals in this field.
The company’s General Manager, Meriç Avunduk, shared with YENİDÜZEN the progress made during these 30 years and the challenges faced. Avunduk noted that a significant portion of their exports consists of halloumi cheese, stating that 85% of production is exported, with the remaining 15% offered to the domestic market.
Development of Meriç Dairy Products
The factory opening of Meriç Dairy Products took place in 1998, converting an old chicken coop of 200 square meters into a production facility. Initially, cheese production was limited to the cheddar made from milk collected from the villages, but over time, the product range expanded to include mozzarella, feta cheese, and butter. Currently, halloumi, cheddar, and mozzarella are sold both domestically and internationally. Countries that receive their exports include Turkey, Kuwait, Dubai, Jordan, Saudi Arabia, Qatar, and North America.
Avunduk emphasized the importance of adhering to international hygiene and quality standards during the production process. The consumption of food products abroad, especially in international markets, requires stringent quality standards. In this context, he stressed that the company’s goal has always been to become a global brand.
Challenges and Solutions
Avunduk mentioned significant challenges associated with production in island conditions, particularly emphasizing the importance of continuity in halloumi production. He noted that milk must be processed within 24 hours and mentioned difficulties in obtaining spare parts to prevent machine breakdowns since the machines are imported.
Rising energy and labor costs are among the other challenges faced by the company. Avunduk pointed out that these costs limit their ability to compete in international markets, and both packaging and logistics expenses have also increased. He remarked that these situations negatively impact the cost of living and product prices.
The company is trying to improve its production processes by aiming to reduce human labor through technological investments. Avunduk highlighted the importance of quality and hygiene for the company, stating, “Quality and hygiene are two priorities we cannot compromise on.” He stressed that necessary steps should be taken for the sustainability of the sector and called for all stakeholders to work together on this point.
Source: www.yeniduzen.com
